About Us

We are a group of leading industry associations working together to provide Canadians with constructive ways to improve their fuel efficiency which will help them save money and support a sustainable environment through awareness and positive action.

We came together to help inform Canadians on the efficient use of fuels, and we are committed to engaging and educating Canadians on Greenhouse Gas (GHG) emissions and reduction efforts.


Reducing GHG emissions is integral to the livelihood and well-being of current and future generations, and requires proactive, collective action.

The truth is that the use of transportation fuels is necessary for most Canadians to earn a living, support their family, and engage in social and recreational activities. However, there are many ways in which we can use fuels more responsibly and efficiently to curb emissions, and work toward a better, cleaner tomorrow.

Reduce Emissions, Save Money: A Driver's Guide

Ensure optimal pressure in your summer tires

Under-inflated tires increase fuel consumption and reduce the life span of your tires.

Ditch the remote starter

Just 10 minutes of idling can burn up to 0.50 litres of fuel.

Book a spring tune-up

Servicing your vehicle regularly helps ensure your vehicle is running efficiently.

Remove racks when they are not in use

Every 25 kg of added cargo increases fuel consuption by 1 per cent in a mid-sized car.

Avoid rough roads

Your engine works harder in rough terrain such as gravel or sand.

Use cruise control whenever possible

Varying your vehicle’s speed between 75 km/h and 85 km/h every 18 seconds can increase your fuel use by 20 per cent.

Open windows sparingly on the highway

An open sunroof or window on the highway can increase your fuel consumption.

Use fuel consumption display

Drivers can consume up to 15 per cent less fuel by acting on the feedback that fuel consumption displays provide.

Choose your route carefully

If two routes are a similar distance, choose the one with the straighter trajectory.

Drive less often

Consider using your bike or walking to reach your destination this spring to help reduce emissions.

The above information has been adapted from information provided by Natural Resources Canada and The Canadian Automobile Association (CAA).


  • Insider Newsletter - April 2017
  • Insider Newsletter - June 2017
  • Insider Newsletter - September 2017
  • Insider Newsletter - Winter 2018
  • Insider Newsletter - Spring 2018


GHG emissions and the effects of climate change are complex issues, which require continuing discussion across Canada.

To get more information on the issues, please refer to the resources below: