About Us

We are a group of leading industry associations working together to provide Canadians with constructive ways to improve their fuel efficiency which will help them save money and support a sustainable environment through awareness and positive action.

We came together to help inform Canadians on the efficient use of fuels, and we are committed to engaging and educating Canadians on Greenhouse Gas (GHG) emissions and reduction efforts.


Reducing GHG emissions is integral to the livelihood and well-being of current and future generations, and requires proactive, collective action.

The truth is that the use of transportation fuels is necessary for most Canadians to earn a living, support their family, and engage in social and recreational activities. However, there are many ways in which we can use fuels more responsibly and efficiently to curb emissions, and work toward a better, cleaner tomorrow.

Reduce Emissions, Save Money: A Driver's Guide

Avoid Idling

Unless you’re stuck in traffic, it’s more efficient to turn off your engine when your car is stopped for over a minute.

Maintain Tire Pressure

Check your vehicle’s tire pressure monthly to ensure optimal fuel efficiency.

Shed Unnecessary Cargo

Each 25 kg of added cargo increases fuel consumption by 1% in a mid-size car.

Remove Unused Racks

Roof and bicycle racks create wind resistance and drag, which can reduce your fuel efficiency by up to 20%.

Use Air Conditioning Sparingly

When possible, open windows or use your car’s flow-through ventilation system.

Plan Errands Strategically

Anticipate Traffic

Vehicles are least efficient when accelerating or idling. Maximize your vehicle’s fuel economy by accelerating gradually and try to keep a consistent speed, using cruise control functions when applicable.

Slow Down

Speeding burns 20% more fuel than travelling at 100km/h.

Use Fuel Consumption Display

By implementing some of the suggested efficient driving techniques and paying close attention to fuel consumption monitoring displays available on most newer car models, you can take a more active role in your own fuel efficiency efforts.

The above information has been adapted from information provided by Natural Resources Canada and The Canadian Automobile Association (CAA).


GHG emissions and the effects of climate change are complex issues, which require continuing discussion across Canada.

To get more information on the issues, please refer to the resources below: